Post-Event Content Distribution Service

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Post-Event Content Distribution Service

Inspired by a conversation on:

The Dave Gerhardt Show

The Dave Gerhardt Show

Behind the Scenes of Drive 2025 with Anna Vermillion and Allison Saxon

Host: Dave Gerhardt

Timestamp: 37:43 - 39:33

Listen to Episode • View Podcast • All Ideas from The Dave Gerhardt Show

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Feather Flow

Direct Quote

"The event isn't over whenever it ends."

Market Gap

Companies lack effective follow-up strategies after events.

After hosting an event, many organizations fail to capitalize on the momentum generated by attendees. This often leads to missed opportunities for further engagement and content distribution. Participants expect value even after the event concludes, such as access to session recordings, slides, and community discussions. However, many companies overlook the importance of post-event strategies, leading to poor retention of attendees' interest and engagement. Without a structured follow-up process, the investment made in the event can diminish quickly, resulting in lost leads and connections that could have been nurtured.

Summary

This business idea proposes a dedicated service that focuses on post-event content distribution and engagement strategies. The service would help organizations develop a comprehensive follow-up plan that includes sending out session recordings, slides, feedback surveys, and community engagement prompts. By utilizing data collected during the event, such as attendee interests and participation metrics, the service can provide tailored content that keeps the conversation going and reinforces connections made during the event. This can include email campaigns, social media promotions, and community-building initiatives that encourage participants to stay engaged long after the event concludes. The target customers would be companies that host regular events, looking to maximize their ROI and maintain ongoing relationships with attendees.

Categorization

Business Model
Service
Target Founder
Generalist
Difficulty
Low
Time to Revenue
< 1 month
Initial Investment
< $100

Potential MRR (18-24 months)

Conservative
$1,000 - $3,000 MRR
Moderate (Most Likely)
$5,000 - $10,000 MRR
Optimistic
$15,000 - $25,000 MRR

* Estimates assume solo founder/bootstrap scenario with competent execution

Scores

Clarity
9/10
Novelty
6/10
Feasibility
8/10
Market Potential
7/10
Evidence
8/10
Overall
7.6/10
Found on October 16, 2025 • Analyzed on October 16, 2025 8:10 AM

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How should I validate this service idea before building it?

2:34 PM

Great question! For a service idea like this, I'd recommend starting with these validation steps:

  1. Customer interviews: Talk to Generalist to understand their pain points
  2. MVP approach: Build a simple landing page to test demand
  3. Competitor analysis: Research existing solutions and identify gaps

Would you like me to help you create a specific validation plan for your low difficulty idea?

2:35 PM

Yes, and what about the technical implementation? Should I build this myself or hire a team?

2:36 PM

Based on your idea's complexity and < 1 month, here's my recommendation:

Technical Strategy:

  • Start with no-code tools for rapid prototyping
  • Consider your technical background and available < $100
  • Plan for scalability from day one

I can help you create a detailed technical roadmap and resource allocation plan...

2:37 PM

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