The Exit Five CMO Podcast
by Dave Gerhardt
Latest Business Ideas
Editorial Oversight for Influencer Content
Market Gap: Inconsistent brand messaging in influencer marketing.
This idea involves establishing a structured process for editorial oversight when collaborating with influencers. By implementing guidelines and a review process, companies can ensure that the content created by influencers aligns with the brand's messaging and objectives. This approach not only maintains brand consistency but also enhances the quality of the content produced. By fostering collaboration between the brand and influencers while maintaining editorial control, companies can leverage influencer marketing more effectively and create content that resonates with their audience while driving measurable results.
From: How to Be Great at Marketing Without Being a Subject Matter Expert with Kevin White, Head of Marketing at Common Room
Signal-Based Marketing Tool for Lead Generation
Market Gap: Businesses lack visibility into customer buying signals.
This idea proposes the development of a tool that aggregates and analyzes customer buying signals across various platforms, such as social media, website visits, and content engagement. By identifying these signals, businesses can prioritize their outreach efforts and tailor their marketing strategies to better align with potential customer needs. The tool would help marketers track interactions and engagement levels, allowing for more informed decision-making and targeted campaigns. As a result, companies can enhance their lead generation efforts, improve conversion rates, and drive more revenue through a deeper understanding of customer behaviors.
From: How to Be Great at Marketing Without Being a Subject Matter Expert with Kevin White, Head of Marketing at Common Room
Creator Program for B2B Influencer Marketing
Market Gap: B2B companies struggle to generate leads authentically.
The idea is to establish a creator program that partners with B2B influencers on platforms like LinkedIn to create authentic content that resonates with their audience. This program identifies influencers who are already discussing topics related to the brand and collaborates with them to share insights and promote the company's offerings. By leveraging the influencers' existing audience and credibility, the company can drive more signups and demo requests while creating valuable, relatable content. This approach not only enhances brand visibility but also fosters a sense of community and trust among potential customers.
From: How to Be Great at Marketing Without Being a Subject Matter Expert with Kevin White, Head of Marketing at Common Room
Community Platform for Parent Networking
Market Gap: Parents need local community support for networking and resources.
This business idea proposes the creation of a community platform designed specifically for parents to network locally. The platform would include features like event postings, discussion boards, and resource sharing, allowing parents to connect with others in their area. It could also host local meet-ups and activities to encourage in-person interactions. By focusing on the local community aspect, this platform aims to create a supportive environment for parents who often feel disconnected. The idea resonates with the podcast discussion about the importance of community and local connections for parents, reflecting a strong demand for such a service.
From: Holiday Special: What Parents Talk About Reunion with Dave & Lya
Podcasting Platform for Parent Conversations
Market Gap: Parents struggle to find relevant and relatable content about parenting.
The business idea is to create a podcasting platform specifically designed for parent conversations, where parents can share their experiences and challenges in balancing family and work. This could include a variety of formats such as interviews, storytelling, and roundtable discussions. The platform can host episodes from different parent hosts, allowing for a diverse range of perspectives. By creating a community around these conversations, parents can connect, share advice, and support one another. The target audience would be parents looking for relatable content. This concept aligns with the idea mentioned in the podcast where the hosts expressed the desire to rekindle their previous podcast, 'What Parents Talk About', highlighting the need for this type of content.
From: Holiday Special: What Parents Talk About Reunion with Dave & Lya
Narrative-Driven Content Creation Platform
Market Gap: Companies struggle to create content that aligns with their narrative.
The proposed platform would enable companies to create content that is directly tied to their brand narratives and strategic documents. By integrating an AI tool that assists in generating content ideas based on these narratives, marketers can produce blog posts, social media updates, and other content forms more efficiently. This platform would serve as a central hub for content creation, ensuring that every piece of content aligns with the company’s story and messaging objectives. Target users would include marketing teams in B2B and B2C sectors looking to enhance their content strategy and execution.
From: How To Turn Your Company Story Into Actionable Marketing Ideas with Pranav Piyush
Sales Call Transcript Analysis Tool
Market Gap: Marketers struggle to generate targeted ad ideas based on real customer interactions.
The concept revolves around creating a tool that analyzes sales call transcripts to generate customized ad ideas tailored to specific audiences. By feeding the tool with actual conversations between sales teams and prospects, it would identify key themes, objections, and insights that can be turned into engaging ad hooks. This tool would streamline the process of idea generation for marketers, transforming raw data from sales interactions into creative marketing content. The target audience would be B2B marketing teams looking to enhance their campaign effectiveness using real insights from their sales conversations.
From: How To Turn Your Company Story Into Actionable Marketing Ideas with Pranav Piyush
Creative Hook Generation Tool Using AI
Market Gap: Marketers need fresh and relevant creative ideas for campaigns.
This idea involves developing an AI-powered tool that generates creative hooks for marketing campaigns based on a company's existing narratives and frameworks. By feeding the tool with relevant marketing documents and brand positioning information, it can produce specific ad ideas tailored to various platforms like LinkedIn, YouTube, and podcasts. This tool would help marketers overcome creative blocks and ensure their campaigns are aligned with their overall brand strategy. The target audience includes B2B marketers and marketing teams looking for innovative ways to engage their audience and enhance their campaign effectiveness.
From: How To Turn Your Company Story Into Actionable Marketing Ideas with Pranav Piyush
Strategic Positioning Framework Tool
Market Gap: Businesses lack clarity in their strategic positioning against competitors.
A digital tool designed to help businesses create and refine their strategic positioning can address this gap. This platform would guide users through a structured process of identifying their unique strengths, market opportunities, and competitive landscape. By leveraging templates, prompts, and best practices, users can develop compelling positioning statements that resonate with their target audience. The tool could also integrate analytics to measure the effectiveness of their positioning in real time, allowing businesses to adjust their strategies based on market feedback. This solution would empower founders to clarify their brand's message and enhance their market presence effectively.
From: How to Use Cognitive Behavioral Branding to Create New Categories with Ari Yablok, Head of Brand at Island
Cognitive Behavioral Branding Consultancy
Market Gap: Brands struggle to create lasting emotional connections with customers.
A consultancy focusing on 'Cognitive Behavioral Branding' would provide businesses with insights and frameworks to understand and influence consumer behavior deeply. By applying principles of cognitive behavioral therapy, this consultancy would help brands craft narratives that resonate emotionally with their audiences, ultimately driving engagement and loyalty. Services could include workshops, strategy sessions, and tailored branding initiatives that emphasize the psychological aspects of consumer decision-making. This approach ensures that brands not only communicate their value effectively but also foster lasting relationships with customers, leading to long-term success.
From: How to Use Cognitive Behavioral Branding to Create New Categories with Ari Yablok, Head of Brand at Island
Recent Episodes
How to Be Great at Marketing Without Being a Subject Matter Expert with Kevin White, Head of Marketing at Common Room
Host: Dave Gerhardt
3 ideas found
Holiday Special: What Parents Talk About Reunion with Dave & Lya
Host: Dave Gerhardt
2 ideas found
How To Turn Your Company Story Into Actionable Marketing Ideas with Pranav Piyush
Host: Dave Gerhardt
How to Use Cognitive Behavioral Branding to Create New Categories with Ari Yablok, Head of Brand at Island
Host: Dave Gerhardt
#48: B2B marketing heading into 2023, growing your career in a down economy, continuing to bet on LinkedIn organic & more with John Short (Founder & CEO Compound Growth Marketing)
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3 ideas found
Research-First CRO: How Data Leads to Better Marketing Decisions with Haley Carpenter
Host: Dave Gerhardt
The Future of GTM and Sustainable Growth with Chris Walker, CEO at Passetto
Host: Dave Gerhardt
Why Cookie Cutter Marketing Doesn’t Work with Gurdeep Dhillon, CMO at ContentStack
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2 ideas found
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