Incentive-Based Migration Program for CMS Users

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Incentive-Based Migration Program for CMS Users

Inspired by a conversation on:

The Exit Five CMO Podcast

The Exit Five CMO Podcast

Why Cookie Cutter Marketing Doesn’t Work with Gurdeep Dhillon, CMO at ContentStack

Host: Dave Gerhardt

Timestamp: 20:13 - 20:27

Listen to Episode • View Podcast • All Ideas from The Exit Five CMO Podcast

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Feather Flow

Direct Quote

"We introduced this thing called retire the legacy... we'll cut your contract in half, come to ContentStack."

Market Gap

Legacy CMS users are hesitant to switch platforms due to high costs and risks.

Many companies remain locked into legacy content management systems (CMS) due to the high costs and perceived risks involved in making a switch. This often leads to stagnation and an inability to modernize digital experiences. These users are aware of the limitations of their current systems but feel that the hassle and costs associated with migrating to a new platform are not worth the investment. This creates a significant barrier to entry for newer, more efficient solutions that could greatly enhance their digital capabilities. Companies that fail to address this issue risk losing out to competitors who are willing to innovate and adapt.

Summary

This business idea revolves around creating an incentive-based migration program for users of legacy CMS platforms. The program would target users of established systems like Adobe and Sitecore, offering significant discounts or incentives to encourage them to switch to a modern solution like ContentStack. The program could include promotional offers such as cutting their current contract costs in half for a limited time to create urgency. By lowering the financial barrier to switching platforms and addressing the fears associated with migration, this initiative could attract a significant number of new customers and help modernize their digital experiences. This strategy not only drives immediate sales but also positions the company as a leader in the market.

Categorization

Business Model
Service
Target Founder
Generalist
Difficulty
Medium
Time to Revenue
1-3 months
Initial Investment
< $1,000

Scores

Clarity
8/10
Novelty
7/10
Feasibility
8/10
Market Potential
9/10
Evidence
8/10
Overall
7.8/10
Found on September 8, 2025 • Analyzed on September 8, 2023 10:15 AM

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How should I validate this service idea before building it?

2:34 PM

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