LinkedIn Content Strategy Consulting

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LinkedIn Content Strategy Consulting

Inspired by a conversation on:

The Exit Five CMO Podcast

The Exit Five CMO Podcast

#48: B2B marketing heading into 2023, growing your career in a down economy, continuing to bet on LinkedIn organic & more with John Short (Founder & CEO Compound Growth Marketing)

Host: Dave Gerhardt

Timestamp: 00:40:07 - 00:45:50

Listen to Episode • View Podcast • All Ideas from The Exit Five CMO Podcast

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Feather Flow

Direct Quote

"A lot of that has been through just staying top of mind with people by consistently posting to LinkedIn."

Market Gap

Companies struggle to effectively leverage LinkedIn for organic growth.

Many businesses are underutilizing LinkedIn as a platform for organic growth and brand visibility. Despite its potential, companies often lack a cohesive strategy to engage their target audience effectively. This results in missed opportunities for connection and brand awareness, particularly in B2B sectors where relationships are crucial. Additionally, as LinkedIn evolves with new features like newsletters and video, companies need guidance on how to adapt their strategies accordingly. Failing to implement a strategic approach can hinder a company's ability to generate leads and build a strong professional network, ultimately affecting growth.

Summary

This business idea proposes offering consulting services focused on developing and executing LinkedIn content strategies for B2B companies. By leveraging the insights from the podcast about the importance of LinkedIn, the service would guide businesses in creating engaging content, optimizing their profiles, and building their networks effectively. The consulting package could include personalized strategy sessions, content calendar planning, and performance analytics. The target audience would be B2B companies looking to enhance their organic reach and utilize LinkedIn as a key marketing channel. This service addresses the gap in knowledge and strategy among companies looking to maximize their presence on LinkedIn.

Categorization

Business Model
Service
Target Founder
Content Creator
Difficulty
Low
Time to Revenue
< 1 month
Initial Investment
< $100

Potential MRR (18-24 months)

Conservative
$3,000 - $6,000 MRR
Moderate (Most Likely)
$10,000 - $20,000 MRR
Optimistic
$25,000 - $40,000 MRR

* Estimates assume solo founder/bootstrap scenario with competent execution

Scores

Clarity
9/10
Novelty
6/10
Feasibility
9/10
Market Potential
8/10
Evidence
7/10
Overall
7.8/10
Found on September 21, 2025 • Analyzed on September 21, 2023 7:23 AM

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How should I validate this service idea before building it?

2:34 PM

Great question! For a service idea like this, I'd recommend starting with these validation steps:

  1. Customer interviews: Talk to Content Creator to understand their pain points
  2. MVP approach: Build a simple landing page to test demand
  3. Competitor analysis: Research existing solutions and identify gaps

Would you like me to help you create a specific validation plan for your low difficulty idea?

2:35 PM

Yes, and what about the technical implementation? Should I build this myself or hire a team?

2:36 PM

Based on your idea's complexity and < 1 month, here's my recommendation:

Technical Strategy:

  • Start with no-code tools for rapid prototyping
  • Consider your technical background and available < $100
  • Plan for scalability from day one

I can help you create a detailed technical roadmap and resource allocation plan...

2:37 PM

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