Evergreen Content Planning Tool

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Evergreen Content Planning Tool

Inspired by a conversation on:

The Marketing Millennials

The Marketing Millennials

How to Organize Your Content Production | Bathroom Break #78

Host: Daniel Murray and Jay Schwetelson

Timestamp: 00:09:26 - 00:10:05

Listen to Episode • View Podcast • All Ideas from The Marketing Millennials

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Feather Flow

Direct Quote

"I have a bank of evergreen content that I... have for a long period of time."

Market Gap

Content marketers need to efficiently manage evergreen content.

Content marketers often face challenges when it comes to planning and managing evergreen content. While evergreen content can provide ongoing value, it requires thoughtful organization and timely updates to remain relevant. Marketers may struggle to identify which evergreen topics are effective or need refreshing. The lack of a dedicated tool for tracking and managing evergreen content can lead to missed opportunities for engagement and increased traffic. A solution that allows marketers to categorize and schedule evergreen content can enhance their content strategy significantly.

Summary

The Evergreen Content Planning Tool aims to help marketers efficiently manage and optimize their evergreen content. This tool would allow users to categorize content based on themes, track performance over time, and set reminders for updates or refreshes. It could offer insights into which evergreen pieces are driving traffic and engagement, allowing marketers to repurpose successful content. By providing a structured approach to evergreen content management, this tool could enhance productivity and ensure that valuable content remains relevant and effective.

Categorization

Business Model
SaaS
Target Founder
Generalist
Difficulty
Medium
Time to Revenue
3-6 months
Initial Investment
$1,000-$10,000

Potential MRR (18-24 months)

Conservative
$5,000 - $12,000 MRR
Moderate (Most Likely)
$15,000 - $30,000 MRR
Optimistic
$35,000 - $70,000 MRR

* Estimates assume solo founder/bootstrap scenario with competent execution

Scores

Clarity
8/10
Novelty
7/10
Feasibility
7/10
Market Potential
8/10
Evidence
7/10
Overall
7.4/10
Found on October 20, 2025 • Analyzed on October 20, 2025 12:51 PM

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How should I validate this saas idea before building it?

2:34 PM

Great question! For a saas idea like this, I'd recommend starting with these validation steps:

  1. Customer interviews: Talk to Generalist to understand their pain points
  2. MVP approach: Build a simple landing page to test demand
  3. Competitor analysis: Research existing solutions and identify gaps

Would you like me to help you create a specific validation plan for your medium difficulty idea?

2:35 PM

Yes, and what about the technical implementation? Should I build this myself or hire a team?

2:36 PM

Based on your idea's complexity and 3-6 months, here's my recommendation:

Technical Strategy:

  • Start with no-code tools for rapid prototyping
  • Consider your technical background and available $1,000-$10,000
  • Plan for scalability from day one

I can help you create a detailed technical roadmap and resource allocation plan...

2:37 PM

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Similar Ideas

Content Performance Tracking Tool

The idea is to develop a Content Performance Tracking Tool that allows marketers to tag and categorize their content by topic, performance metrics, and audience engagement. This tool would enable users to quickly assess which topics and formats resonate best with their audience by providing key metrics such as likes, shares, and conversion rates. By organizing this data in a user-friendly interface, marketers can easily identify high-performing content and remix or repurpose it for future campaigns. This could be implemented as a SaaS platform with integrations for popular content management systems and social media platforms.