Consumer Feedback Community Program

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Consumer Feedback Community Program

Inspired by a conversation on:

The CMO Podcast

The CMO Podcast

Dave Schneider (Red Wing Shoe) | Boots, Builders, and Brand Legacy

Host: Jim Stengel

Timestamp: 00:19:15 - 00:20:20

Listen to Episode • View Podcast • All Ideas from The CMO Podcast

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Feather Flow

Direct Quote

"We have a program called the crew, which is 10 years in the making right now, which I'd still to this day is one of my favorite things that we've done."

Market Gap

Brands struggle to gather genuine consumer insights efficiently.

Many brands face challenges in understanding their consumers' needs and preferences. Traditional market research can be slow and often fails to capture the authentic voice of the customer. This leads to disconnects between products and consumer expectations, ultimately impacting brand loyalty and sales. In an environment where consumer preferences rapidly change, brands need a structured, ongoing way to engage with their most loyal customers. A program that fosters direct interaction and feedback can provide real-time insights, allowing brands to adapt their offerings to meet evolving demands.

Summary

The idea is to create a consumer feedback community program, similar to what Red Wing Shoe Company calls 'The Crew'. This program would consist of a select group of loyal customers who engage with the brand on a regular basis, providing feedback on products, services, and marketing initiatives. Not only would this create a deeper connection with the brand, but it would also give companies valuable insights into customer preferences and pain points. The implementation could involve monthly virtual meetings, surveys, and exclusive previews of new products, ensuring that the community feels valued and heard. This program can be particularly useful for brands looking to innovate or refine their offerings based on real customer input.

Categorization

Business Model
Community
Target Founder
Generalist
Difficulty
Medium
Time to Revenue
3-6 months
Initial Investment
$1,000-$10,000

Potential MRR (18-24 months)

Conservative
$2,000 - $5,000 MRR
Moderate (Most Likely)
$10,000 - $20,000 MRR
Optimistic
$40,000 - $80,000 MRR

* Estimates assume solo founder/bootstrap scenario with competent execution

Scores

Clarity
8/10
Novelty
7/10
Feasibility
8/10
Market Potential
8/10
Evidence
7/10
Overall
7.6/10
Found on October 15, 2025 • Analyzed on October 15, 2025 12:18 PM

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How should I validate this community idea before building it?

2:34 PM

Great question! For a community idea like this, I'd recommend starting with these validation steps:

  1. Customer interviews: Talk to Generalist to understand their pain points
  2. MVP approach: Build a simple landing page to test demand
  3. Competitor analysis: Research existing solutions and identify gaps

Would you like me to help you create a specific validation plan for your medium difficulty idea?

2:35 PM

Yes, and what about the technical implementation? Should I build this myself or hire a team?

2:36 PM

Based on your idea's complexity and 3-6 months, here's my recommendation:

Technical Strategy:

  • Start with no-code tools for rapid prototyping
  • Consider your technical background and available $1,000-$10,000
  • Plan for scalability from day one

I can help you create a detailed technical roadmap and resource allocation plan...

2:37 PM

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