The CMO Podcast
by vYve & Jim Stengel
Latest Business Ideas
Consumer-Centric Automotive Market Research Tool
Market Gap: Automotive companies lack tools for effective consumer insights.
An online platform could be developed to provide automotive companies with real-time consumer insights and trend analysis. This tool would utilize AI to analyze consumer behaviors and preferences, offering actionable insights that can inform marketing strategies and product development. The target audience would include automotive manufacturers and dealers looking to enhance their understanding of consumer needs. Features might include customizable surveys, sentiment analysis, and competitive benchmarking, similar to the insights gathered during Ford’s brand strategy process.
From: Lisa Materazzo (Ford) | Ready Set Ford: Inside the Bold Global Relaunch
Brand Strategy Workshops for Companies
Market Gap: Organizations struggle to engage all departments in brand strategy.
A series of interactive workshops could be designed to help companies align their internal stakeholders around a unified brand strategy. These workshops would focus on engaging various departments—such as marketing, HR, and product development—to ensure that everyone understands and can contribute to the brand's vision. This would not only foster alignment but also create a sense of ownership among employees. The target audience would be medium to large enterprises looking to enhance their brand consistency. Techniques such as group brainstorming and role-playing scenarios could be employed, mirroring the successful internal engagement strategies used by Ford.
From: Lisa Materazzo (Ford) | Ready Set Ford: Inside the Bold Global Relaunch
Global Brand Strategy Consulting for Automotive
Market Gap: Automakers struggle with modernizing their brand identity.
A consulting service could be established to assist automotive brands in redefining their global brand strategies. This service would focus on facilitating internal alignment among stakeholders and ensuring that brand evolution is reflective of both historical values and modern consumer expectations. By utilizing methods like stakeholder interviews and collaborative workshops, the service would help brands create cohesive brand strategies. The target audience would include automotive companies looking to modernize their brand presence without losing their legacy. Tools such as stakeholder mapping and brand performance metrics would be essential in this process, similar to the techniques used by Ford during their recent campaign.
From: Lisa Materazzo (Ford) | Ready Set Ford: Inside the Bold Global Relaunch
Brand Purpose Consulting Service
Market Gap: Companies struggle to define their brand purpose and align it with consumer values.
A consulting service could be established to help businesses identify and articulate their brand purpose, ensuring alignment with consumer values. This service would involve workshops, strategic planning sessions, and implementation support to help companies navigate the complexities of brand positioning in a socially conscious market. By using case studies like Nature's Find, the consultancy could demonstrate the impact of effective purpose-driven branding on both consumer engagement and business performance. This service would appeal to a variety of industries looking to enhance their brand narrative and connect meaningfully with consumers.
From: Karuna Rawal & Martha Williams (Nature's Fynd & Egon Zehnder) | Brand Building Starts with Purpose
Sustainable Protein Education Platform
Market Gap: Consumers lack knowledge about sustainable protein options.
An entrepreneur could create an online platform dedicated to educating consumers about sustainable protein sources, including fungi protein. This platform would offer resources such as articles, recipes, webinars, and community forums to foster a well-informed consumer base. It would aim to demystify sustainable eating practices, making it easier for individuals to choose plant-based or alternative protein options. By partnering with brands like Nature's Find, the platform could also promote specific products, driving both knowledge and sales in the sustainable food market.
From: Karuna Rawal & Martha Williams (Nature's Fynd & Egon Zehnder) | Brand Building Starts with Purpose
Nutritional Fungi Protein Product Line
Market Gap: Traditional agriculture consumes excessive resources for protein production.
Nature's Find has developed a nutritional fungi protein that is poised to disrupt the protein market by offering a sustainable and resource-efficient alternative to traditional agriculture. The company’s initial product offerings include breakfast patties and dairy-free cream cheese, which leverage the unique properties of fungi protein sourced from research originally conducted for NASA. By focusing on sustainable practices, Nature's Find appeals to health-conscious and environmentally-aware consumers. Entrepreneurs can implement this idea by creating a line of products or a brand centered around similar sustainable protein sources, targeting health and environmental niches in the food market.
From: Karuna Rawal & Martha Williams (Nature's Fynd & Egon Zehnder) | Brand Building Starts with Purpose
Social Media-Driven Menu Item Promotion
Market Gap: Brands struggle to engage consumers through traditional marketing.
This idea focuses on leveraging social media trends to promote specific menu items by allowing consumers to drive the narrative. Restaurants can encourage customers to share their experiences with certain dishes on platforms like TikTok and Instagram, creating organic buzz around those items. By identifying which items resonate with consumers and tapping into viral trends, restaurants can boost sales for specific menu items. This approach requires monitoring social media for trends and engaging with consumers, creating a community around the brand and its offerings.
From: George Felix (Chili's Grill & Bar) | The Playbook for Becoming Brand of the Year
Marketing Academy for Internal Training
Market Gap: Marketing teams lack structured training programs for new members.
The idea is to create a 'Marketing Academy' within organizations to train new marketing team members. This academy would host regular sessions with internal and external experts to teach various aspects of marketing, from brand strategy to consumer behavior. By incorporating real-world experiences and insights, the academy would help new marketers understand the industry better and develop their skills more effectively. This initiative not only helps bridge the knowledge gap for new hires but also fosters a culture of continuous learning within the organization, ensuring that all team members are aligned with the brand's objectives.
From: George Felix (Chili's Grill & Bar) | The Playbook for Becoming Brand of the Year
Consumer Feedback-Based Menu Optimization
Market Gap: Restaurant menus often do not reflect consumer preferences.
The business idea is to implement a structured feedback loop within restaurants to gather insights from frontline team members about menu items. This system would allow staff to report customer preferences and feedback on existing dishes. By analyzing this data, restaurants can optimize their menus to better align with consumer tastes and trends. This could involve removing underperforming items, enhancing popular dishes, or introducing new offerings based on customer demand. This approach not only improves customer satisfaction but also drives sales by ensuring that the menu reflects what guests truly desire.
From: George Felix (Chili's Grill & Bar) | The Playbook for Becoming Brand of the Year
AI-Powered Multi-Touch Attribution Tool
Market Gap: Marketers struggle with accurate attribution across diverse channels.
The AI-Powered Multi-Touch Attribution Tool would harness machine learning to provide accurate and actionable insights into marketing performance across various channels. This tool would analyze data from multiple sources, helping marketers understand which touchpoints contribute to conversions effectively. By employing advanced algorithms, it would offer predictive insights and recommendations for budget allocation to maximize ROI. Implementation could involve a SaaS model where marketers subscribe to the tool and integrate it with their existing CRM and marketing platforms. Target customers include B2B companies looking to enhance their attribution capabilities and make data-driven decisions. This solution is essential for optimizing marketing spend and improving overall performance.
From: Ariel Kelman (Salesforce) | Leading the Charge in AI Innovation
Recent Episodes
Lisa Materazzo (Ford) | Ready Set Ford: Inside the Bold Global Relaunch
Host: Jim Stengel
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Karuna Rawal & Martha Williams (Nature's Fynd & Egon Zehnder) | Brand Building Starts with Purpose
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Ariel Kelman (Salesforce) | Leading the Charge in AI Innovation
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