Brand Purpose Consulting Service

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Brand Purpose Consulting Service

Inspired by a conversation on:

The CMO Podcast

The CMO Podcast

Karuna Rawal & Martha Williams (Nature's Fynd & Egon Zehnder) | Brand Building Starts with Purpose

Host: Jim Stengel

Timestamp: 00:10:00 - 00:10:50

Listen to Episode • View Podcast • All Ideas from The CMO Podcast

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Feather Flow

Direct Quote

"We are worried about food sustainability... it was a call that I took because of who was calling me."

Market Gap

Companies struggle to define their brand purpose and align it with consumer values.

In today's market, businesses are increasingly recognizing the importance of brand purpose as a driver of consumer loyalty and engagement. However, many companies struggle to articulate their mission and values in a way that resonates with their target audience. This disconnect can lead to diminished brand trust and customer retention. Additionally, potential employees are looking for alignment between their personal values and those of the companies they work for. Without a clear purpose, brands may miss out on attracting talent and building a loyal customer base. This growing trend highlights the need for specialized consulting services that can guide businesses in developing and communicating their brand purpose effectively.

Summary

A consulting service could be established to help businesses identify and articulate their brand purpose, ensuring alignment with consumer values. This service would involve workshops, strategic planning sessions, and implementation support to help companies navigate the complexities of brand positioning in a socially conscious market. By using case studies like Nature's Find, the consultancy could demonstrate the impact of effective purpose-driven branding on both consumer engagement and business performance. This service would appeal to a variety of industries looking to enhance their brand narrative and connect meaningfully with consumers.

Categorization

Business Model
Service
Target Founder
Subject Matter Expert
Difficulty
Medium
Time to Revenue
3-6 months
Initial Investment
$1,000-$10,000

Potential MRR (18-24 months)

Conservative
$4,000 - $8,000 MRR
Moderate (Most Likely)
$15,000 - $30,000 MRR
Optimistic
$35,000 - $70,000 MRR

* Estimates assume solo founder/bootstrap scenario with competent execution

Scores

Clarity
8/10
Novelty
7/10
Feasibility
8/10
Market Potential
9/10
Evidence
7/10
Overall
7.8/10
Found on September 17, 2025 • Analyzed on September 17, 2025 5:05 PM

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How should I validate this service idea before building it?

2:34 PM

Great question! For a service idea like this, I'd recommend starting with these validation steps:

  1. Customer interviews: Talk to Subject Matter Expert to understand their pain points
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