Consumer Feedback-Based Menu Optimization

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Consumer Feedback-Based Menu Optimization

Inspired by a conversation on:

The CMO Podcast

The CMO Podcast

George Felix (Chili's Grill & Bar) | The Playbook for Becoming Brand of the Year

Host: Jim Stengel

Timestamp: 00:10:09 - 00:10:38

Listen to Episode • View Podcast • All Ideas from The CMO Podcast

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Feather Flow

Direct Quote

"The single biggest thing we've done is we've listened to our team members."

Market Gap

Restaurant menus often do not reflect consumer preferences.

Many restaurants struggle with menu optimization, often relying on assumptions rather than actual consumer preferences. This leads to a disconnect between what customers want and what is offered. Employees who interact with customers daily have valuable insights that can inform menu changes. However, without a structured way to gather this feedback, restaurants risk making decisions that do not resonate with their clientele. The result is a menu that may not drive sales or meet customer needs, ultimately affecting profitability.

Summary

The business idea is to implement a structured feedback loop within restaurants to gather insights from frontline team members about menu items. This system would allow staff to report customer preferences and feedback on existing dishes. By analyzing this data, restaurants can optimize their menus to better align with consumer tastes and trends. This could involve removing underperforming items, enhancing popular dishes, or introducing new offerings based on customer demand. This approach not only improves customer satisfaction but also drives sales by ensuring that the menu reflects what guests truly desire.

Categorization

Business Model
Service
Target Founder
Generalist
Difficulty
Medium
Time to Revenue
3-6 months
Initial Investment
$1,000-$10,000

Potential MRR (18-24 months)

Conservative
$2,000 - $4,000 MRR
Moderate (Most Likely)
$10,000 - $15,000 MRR
Optimistic
$30,000 - $50,000 MRR

* Estimates assume solo founder/bootstrap scenario with competent execution

Scores

Clarity
8/10
Novelty
6/10
Feasibility
7/10
Market Potential
8/10
Evidence
8/10
Overall
7.4/10
Found on September 17, 2025 • Analyzed on September 17, 2025 12:15 PM

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How should I validate this service idea before building it?

2:34 PM

Great question! For a service idea like this, I'd recommend starting with these validation steps:

  1. Customer interviews: Talk to Generalist to understand their pain points
  2. MVP approach: Build a simple landing page to test demand
  3. Competitor analysis: Research existing solutions and identify gaps

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2:35 PM

Yes, and what about the technical implementation? Should I build this myself or hire a team?

2:36 PM

Based on your idea's complexity and 3-6 months, here's my recommendation:

Technical Strategy:

  • Start with no-code tools for rapid prototyping
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I can help you create a detailed technical roadmap and resource allocation plan...

2:37 PM

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