One-Liner Creation Workshop for Businesses

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One-Liner Creation Workshop for Businesses

Inspired by a conversation on:

The StoryBrand Podcast

The StoryBrand Podcast

The One Sentence Every Business Owner Needs (And How to Write It)

Host: Donald Miller and Kyle Reed

Timestamp: 00:01:26 - 00:01:55

Listen to Episode • View Podcast • All Ideas from The StoryBrand Podcast

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Direct Quote

"Join us at the StoryBrand Your Business live event with Donald Miller, and walk away with a clear message and a plan you can immediately implement to grow your business."

Market Gap

Businesses struggle to articulate value and attract customers.

Many businesses fail to effectively communicate their value proposition, leading to missed opportunities for growth and engagement. This issue is prevalent across various industries, as business owners often find it challenging to encapsulate what they do in a concise and compelling way. Current solutions often lack the personal touch needed to resonate with audiences, resulting in vague messaging that fails to spark curiosity. The impact of this problem is significant: businesses lose potential clients and revenue when they cannot clearly articulate their offerings, especially in networking situations or marketing materials. As competition intensifies in the digital economy, mastering effective communication becomes increasingly crucial for business success.

Summary

The idea is to create a workshop focused on helping businesses develop their one-liner—a succinct phrase that communicates their value proposition by highlighting the problem they solve, the product they offer, and the expected result. This workshop would be led by experienced coaches who guide participants through the process of crafting their one-liner, providing feedback and insights. Such workshops can be conducted in-person or online, targeting small business owners, entrepreneurs, and marketing professionals who need to refine their messaging. By the end of the workshop, participants will walk away with a clear, compelling one-liner that they can use in networking events, marketing materials, and online platforms, thus improving their customer engagement and conversion rates.

Categorization

Business Model
Service
Target Founder
Subject Matter Expert
Difficulty
Medium
Time to Revenue
< 1 month
Initial Investment
$1,000-$10,000

Potential MRR (18-24 months)

Conservative
$2,000 - $5,000 MRR
Moderate (Most Likely)
$10,000 - $20,000 MRR
Optimistic
$30,000 - $50,000 MRR

* Estimates assume solo founder/bootstrap scenario with competent execution

Scores

Clarity
9/10
Novelty
7/10
Feasibility
8/10
Market Potential
8/10
Evidence
8/10
Overall
8/10
Found on October 6, 2025 • Analyzed on October 6, 2023 10:54 AM

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How should I validate this service idea before building it?

2:34 PM

Great question! For a service idea like this, I'd recommend starting with these validation steps:

  1. Customer interviews: Talk to Subject Matter Expert to understand their pain points
  2. MVP approach: Build a simple landing page to test demand
  3. Competitor analysis: Research existing solutions and identify gaps

Would you like me to help you create a specific validation plan for your medium difficulty idea?

2:35 PM

Yes, and what about the technical implementation? Should I build this myself or hire a team?

2:36 PM

Based on your idea's complexity and < 1 month, here's my recommendation:

Technical Strategy:

  • Start with no-code tools for rapid prototyping
  • Consider your technical background and available $1,000-$10,000
  • Plan for scalability from day one

I can help you create a detailed technical roadmap and resource allocation plan...

2:37 PM

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Similar Ideas

One-Liner Marketing Implementation Service

This service would focus on helping businesses implement their one-liners effectively across multiple platforms. This would include setting up email signatures, business cards, website headers, and social media profiles to ensure consistency in messaging. By offering tailored implementation strategies, this service would assist businesses in maximizing the impact of their one-liners, driving greater engagement and conversion rates. Target customers would include small to medium-sized enterprises looking to enhance their marketing efforts without the need for extensive internal resources. The service could also offer follow-up consultations to refine and adapt messaging based on customer feedback and market trends.