Why That Worked – Presented by StoryBrand.ai
Latest Business Ideas
Transparent Pricing Communication Tools
As businesses adjust their pricing structures, there is a strong need for platforms that assist companies in articulating the changes to prices transparently. This digital solution could involve developing an online platform that guides businesses to create customized messaging around price changes, helping them frame these adjustments in a way that highlights the value delivered to customers. By offering frameworks, templates, and examples, this tool would target small to mid-sized businesses looking to navigate pricing challenges without losing customer trust. The focus here would be on fostering transparency and loyalty.
From: #32: Southwest—The Genius of ‘Bags Fly Free’ and What Happened When It Changed (RE-RELEASE)
Messaging Framework Consulting
The podcast discusses the need for businesses to evolve their messaging to remain relevant, particularly when facing backlash or changes in policy. Entrepreneurs can develop a consulting service that helps companies create strong messaging frameworks, similar to what StoryBrand.ai offers. This service would include helping businesses communicate necessary changes by crafting compelling narratives that explain the 'why' behind decisions—such as price increases—while ensuring customer loyalty. Target clients could range from small businesses to larger organizations needing to pivot their messaging strategy. This approach addresses the common problem of customer alienation during transitions.
From: #32: Southwest—The Genius of ‘Bags Fly Free’ and What Happened When It Changed (RE-RELEASE)
Customer Experience Upgrade Solutions
Exploring how to communicate changes in service or pricing effectively, the podcast emphasizes providing value to customers during transitions. Entrepreneurs can create a consulting or software tool that helps businesses define and communicate customer experience upgrades, similar to the way Southwest could frame policy changes as 'upgrades.' This could involve technology solutions that assist in marketing or communications or consulting services that aid brands in reshaping their customer interactions. The solution targets businesses looking to enhance customer loyalty during pivotal changes and ensures transparency in their operations.
From: #32: Southwest—The Genius of ‘Bags Fly Free’ and What Happened When It Changed (RE-RELEASE)
Dual-Audience Brand Script Service
This business idea targets companies that struggle to communicate effectively with multiple customer segments by offering a specialized service in dual-brand scripting. Many businesses face the challenge of trying to cater to diverse audiences—such as end consumers versus retail buyers—with a single message that ends up being diluted. The service focuses on developing two distinct brand scripts tailored to the unique problems and desires of each audience segment. Using the StoryBrand framework, the process begins with identifying the core challenges of each target group and then crafting clear, focused messaging that speaks directly to their needs. The service can be delivered as a consulting package or through an online digital tool that guides business owners step-by-step in creating separate, compelling messages. This approach not only clarifies the brand’s value proposition for each audience but also helps in optimizing marketing across various channels by eliminating ambiguous or overly clever language. The target audience includes digital startups and small-to-medium enterprises that require differentiated messaging to effectively target both end-users and intermediaries. Key tactics include in-depth customer research, iterative testing of messaging on social media, and workshops that refine communication strategies to maximize engagement and drive sales.
From: #31: Airbnb—The Brilliant Strategy Behind Their New Messaging Campaign (RE-RELEASE)
Messaging Clarity Consulting
This business idea revolves around offering a consulting service that helps digital entrepreneurs and small business owners clarify their messaging using the proven StoryBrand framework. The service begins with a comprehensive audit of a business’s current communication strategy, followed by the creation of clear, concise taglines and brand scripts that directly address the specific problems customers face. By breaking down complex marketing messages into seven digestible sound bites, the service ensures that the brand’s value proposition is communicated in a straightforward manner that cuts through the noise. Implementation can be achieved through one-on-one coaching sessions, group workshops, or even an online platform that leverages AI tools (similar to StoryBrand.ai) to assist in generating optimized messaging. This idea solves the problem of overly clever or ambiguous communication that leads to customer disengagement, making it easier for businesses to connect with their target audiences. The target clients are digital entrepreneurs and small businesses who need an immediate, actionable strategy to improve customer engagement and drive revenue through refined messaging. Tactics may include message testing, iterative refinement, and the use of digital communication tools to rapidly deploy new taglines across multiple channels.
From: #31: Airbnb—The Brilliant Strategy Behind Their New Messaging Campaign (RE-RELEASE)
Get Business Ideas from Why That Worked – Presented by StoryBrand.ai
Join our community to receive curated business opportunities from this and hundreds of other podcasts.