Publicist Service for Small Businesses
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Publicist Service for Small Businesses

Inspired by a conversation on:

Why That Worked

Why That Worked

Magic Spoon—How One Tagline Dethroned Sugar and Disrupted a $65B Industry (RE-RELEASE)

Host: Donald Miller and Kyle Reed

Timestamp: 13:00 - 13:30

Listen to Episode • View Podcast • All Ideas from Why That Worked

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Feather Flow

Direct Quote

"Just cut your meta ad budget and hire a publicist and then have somebody who knows what they're doing get on these podcasts."

Summary

The episode suggests that small businesses could benefit from hiring a publicist instead of spending heavily on digital ads. This opens an opportunity to create a specialized service that connects small businesses with experienced publicists who can craft compelling narratives and secure podcast appearances. The service could also include coaching on how to communicate their unique selling points effectively. The target audience would be small business owners looking for cost-effective marketing strategies. Specific tactics could include subscription-based packages for monthly public relations support and a network of freelance publicists with varying specializations.

Categorization

Business Model
Service
Target Founder
Generalist
Difficulty
Medium
Time to Revenue
1-3 months
Initial Investment
< $100

Scores

Clarity
8/10
Novelty
6/10
Feasibility
7/10
Market Potential
7/10
Evidence
8/10
Overall
7/10
Found on August 26, 2025 • Analyzed on October 2, 2023 12:00 PM

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How should I validate this service idea before building it?

2:34 PM

Great question! For a service idea like this, I'd recommend starting with these validation steps:

  1. Customer interviews: Talk to Generalist to understand their pain points
  2. MVP approach: Build a simple landing page to test demand
  3. Competitor analysis: Research existing solutions and identify gaps

Would you like me to help you create a specific validation plan for your medium difficulty idea?

2:35 PM

Yes, and what about the technical implementation? Should I build this myself or hire a team?

2:36 PM

Based on your idea's complexity and 1-3 months, here's my recommendation:

Technical Strategy:

  • Start with no-code tools for rapid prototyping
  • Consider your technical background and available < $100
  • Plan for scalability from day one

I can help you create a detailed technical roadmap and resource allocation plan...

2:37 PM

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