Direct-to-Sales Ticketing Platform

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Direct-to-Sales Ticketing Platform

Inspired by a conversation on:

The Rundown

The Rundown

Trump Pushes Back Enforcement of TikTok Ban, StubHub to Make IPO Debut

Host: Zaid Admani

Timestamp: 00:04:18 - 00:05:16

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Feather Flow

Direct Quote

"StubHub sees it as a $153 billion opportunity."

Market Gap

Resale ticket platforms face high competition and profitability issues.

The ticketing industry, particularly the resale market, is facing increasing competition from dominant players like Ticketmaster and SeatGeek. As companies like StubHub transition to a direct-to-sales model, they are challenged by high marketing costs and declining profitability. The current landscape reveals a significant gap in the market for a ticketing platform that not only allows direct sales but also leverages unique selling propositions, such as enhanced customer experiences, lower fees, and exclusive partnerships with venues and artists. Without innovating beyond the traditional resale model, existing platforms risk losing market share.

Summary

This business idea focuses on creating a direct-to-sales ticketing platform that allows consumers to purchase tickets directly from event organizers, bypassing traditional resale methods. The platform could utilize smart contracts for transparent transactions and offer lower service fees compared to existing resale platforms. By forging exclusive partnerships with artists, venues, and sports teams, the platform can provide unique ticket offerings and experiences that enhance customer loyalty. Additionally, implementing features such as dynamic pricing, fan engagement opportunities, and loyalty rewards could differentiate the service in a competitive market. As the direct-to-sales model is projected to grow substantially, this venture positions itself to capture a share of the expanding ticketing market.

Categorization

Business Model
Marketplace
Target Founder
Generalist
Difficulty
High
Time to Revenue
6-12 months
Initial Investment
$10,000+

Potential MRR (18-24 months)

Conservative
$10,000 - $20,000 MRR
Moderate (Most Likely)
$30,000 - $50,000 MRR
Optimistic
$100,000 - $200,000 MRR

* Estimates assume solo founder/bootstrap scenario with competent execution

Scores

Clarity
8/10
Novelty
8/10
Feasibility
6/10
Market Potential
9/10
Evidence
8/10
Overall
7.8/10
Found on September 17, 2025 • Analyzed on October 1, 2023 12:00 PM

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How should I validate this marketplace idea before building it?

2:34 PM

Great question! For a marketplace idea like this, I'd recommend starting with these validation steps:

  1. Customer interviews: Talk to Generalist to understand their pain points
  2. MVP approach: Build a simple landing page to test demand
  3. Competitor analysis: Research existing solutions and identify gaps

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2:35 PM

Yes, and what about the technical implementation? Should I build this myself or hire a team?

2:36 PM

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Technical Strategy:

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2:37 PM

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