Online Estate Planning Platform

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Inspired by a conversation on:

Money Girl

Debt After Death–Does It Die With You?

Host: Laura Adams

Timestamp: 00:03:03 - 00:03:27

Listen to Episode • View Podcast • All Ideas from Money Girl

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Direct Quote

"You can hire an estate planning attorney to do that, or you can use online resources like Trust and Will or Rocket Lawyer."

Market Gap

Many people lack access to affordable estate planning services.

Estate planning is crucial for everyone, yet many individuals are intimidated by the costs and complexities associated with hiring an attorney. This can lead to inadequate planning or total avoidance, putting families in difficult situations after a loved one's death. Many existing solutions are either too expensive or not user-friendly, leaving a gap in the market for accessible online estate planning tools. A service that simplifies the process and offers templates, guidance, and legal support can help individuals secure their estate and protect their beneficiaries effectively.

Summary

An online estate planning platform would provide users with easy-to-follow templates, legal resources, and guidance for creating wills and managing their estates. This platform could include features such as automated document generation, state-specific legal advice, and options for consulting with licensed attorneys. Similar to existing services like Trust and Will or Rocket Lawyer, this platform would cater to individuals who need straightforward and affordable estate planning solutions. The target audience includes young families, individuals with modest estates, and anyone looking to ensure their assets are managed according to their wishes after death.

Categorization

Business Model

SaaS

Target Founder

Generalist

Difficulty

Medium

Time to Revenue

< 1 month

Initial Investment

$1,000-$10,000

Potential MRR (18-24 months)

Conservative

$2,000 - $5,000 MRR

Moderate (Most Likely)

$10,000 - $20,000 MRR

Optimistic

$30,000 - $50,000 MRR

* Estimates assume solo founder/bootstrap scenario with competent execution

Scores

Clarity

8/10

Novelty

6/10

Feasibility

7/10

Market Potential

8/10

Evidence

7/10

Overall

7.2/10

Found on October 8, 2025 • Analyzed on October 8, 2025 1:15 PM

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How should I validate this saas idea before building it?

2:34 PM

Great question! For a saas idea like this, I'd recommend starting with these validation steps:

Customer interviews: Talk to Generalist to understand their pain points
MVP approach: Build a simple landing page to test demand
Competitor analysis: Research existing solutions and identify gaps

Would you like me to help you create a specific validation plan for your medium difficulty idea?

2:35 PM

Yes, and what about the technical implementation? Should I build this myself or hire a team?

2:36 PM

Based on your idea's complexity and < 1 month, here's my recommendation:

Technical Strategy:

Start with no-code tools for rapid prototyping
Consider your technical background and available $1,000-$10,000
Plan for scalability from day one

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2:37 PM

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