Messaging Workshop for Entrepreneurs

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Messaging Workshop for Entrepreneurs

Inspired by a conversation on:

The StoryBrand Podcast

The StoryBrand Podcast

#41: Codie Sanchez—The Messaging Playbook Behind Building a Thought Leader Brand

Host: Donald Miller and Kyle Reed

Timestamp: 00:01:23 - 00:01:51

Listen to Episode • View Podcast • All Ideas from The StoryBrand Podcast

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Direct Quote

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Market Gap

Entrepreneurs struggle to communicate their value effectively.

Many entrepreneurs fail to articulate their unique value propositions clearly, leading to disengagement from potential customers. This issue is prevalent as businesses often focus too much on revenue without considering how to connect with their audience. As a result, their marketing messages become diluted and ineffective, causing them to miss opportunities for growth and customer retention. Without a structured approach to messaging, these entrepreneurs risk becoming just another voice in a crowded marketplace, ultimately impacting their bottom line.

Summary

The idea is to create a hands-on workshop specifically designed for entrepreneurs focused on sharpening their messaging skills. This workshop would employ frameworks similar to those discussed in the podcast, helping participants craft compelling narratives that resonate with their target audiences. The program would include live coaching, allowing entrepreneurs to refine their messaging in real-time and receive feedback from experts. This initiative could be marketed to startups and small businesses looking to enhance their branding and customer engagement strategies, ultimately driving sales and loyalty.

Categorization

Business Model
Content
Target Founder
Generalist
Difficulty
Medium
Time to Revenue
1-3 months
Initial Investment
$1,000-$10,000

Potential MRR (18-24 months)

Conservative
$10,000 - $20,000 MRR
Moderate (Most Likely)
$20,000 - $40,000 MRR
Optimistic
$40,000 - $80,000 MRR

* Estimates assume solo founder/bootstrap scenario with competent execution

Scores

Clarity
8/10
Novelty
7/10
Feasibility
6/10
Market Potential
8/10
Evidence
7/10
Overall
7/10
Found on October 13, 2025 • Analyzed on October 13, 2023 10:52 AM

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How should I validate this content idea before building it?

2:34 PM

Great question! For a content idea like this, I'd recommend starting with these validation steps:

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