Video Content Strategy Consulting Service

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Video Content Strategy Consulting Service

Inspired by a conversation on:

Social Media Marketing Podcast

Social Media Marketing Podcast

Video Content Strategy: How to Get Started

Host: Michael Stelzner

Timestamp: 00:12:24 - 00:14:18

Listen to Episode • View Podcast • All Ideas from Social Media Marketing Podcast

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Feather Flow

Direct Quote

"Now I don't really need to convince them that they need video, but I do try to convince them that they need a video strategy."

Market Gap

Businesses lack a structured approach to video content.

Many businesses recognize that video content is essential for marketing but struggle to develop a coherent strategy for producing and distributing their videos. Often, they create videos that sit unused or unoptimized, failing to drive engagement or conversions. This lack of a strategy leads to wasted resources and missed opportunities for building brand awareness and generating leads. Without a clear plan, companies risk falling behind competitors who effectively leverage video platforms like YouTube and TikTok. The increasing prevalence of video content across social media platforms underlines the urgency for businesses to develop a focused video content strategy.

Summary

This business idea involves offering consulting services to help brands develop effective video content strategies that are tailored to their specific marketing goals. The service would involve assessing the current video usage of a business, identifying areas for improvement, and creating a strategic plan that covers content creation, optimization, and distribution across platforms like YouTube, TikTok, and Instagram. Additionally, the consulting service could include ongoing support for video optimization and performance tracking to ensure that the business can maximize the return on investment from its video efforts. Similar to approaches discussed by Saj Adibs, this service would emphasize the importance of strategy over simply producing videos without a clear purpose.

Categorization

Business Model
Service
Target Founder
Subject Matter Expert
Difficulty
Medium
Time to Revenue
1-3 months
Initial Investment
$100-$1,000

Potential MRR (18-24 months)

Conservative
$2,000 - $5,000 MRR
Moderate (Most Likely)
$5,000 - $10,000 MRR
Optimistic
$10,000 - $20,000 MRR

* Estimates assume solo founder/bootstrap scenario with competent execution

Scores

Clarity
8/10
Novelty
7/10
Feasibility
8/10
Market Potential
9/10
Evidence
8/10
Overall
8/10
Found on October 6, 2025 • Analyzed on October 6, 2025 10:02 AM

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How should I validate this service idea before building it?

2:34 PM

Great question! For a service idea like this, I'd recommend starting with these validation steps:

  1. Customer interviews: Talk to Subject Matter Expert to understand their pain points
  2. MVP approach: Build a simple landing page to test demand
  3. Competitor analysis: Research existing solutions and identify gaps

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2:35 PM

Yes, and what about the technical implementation? Should I build this myself or hire a team?

2:36 PM

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Technical Strategy:

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I can help you create a detailed technical roadmap and resource allocation plan...

2:37 PM

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