Concert Merchandise Sales Platform

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Concert Merchandise Sales Platform

Inspired by a conversation on:

商业就是这样

商业就是这样

Vol.139 演唱会市场复苏了吗？

Host: 肖文杰、约小亚

Timestamp: 20:02 - 20:35

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Feather Flow

Direct Quote

"在内地的演唱会上面，就还比较缺失周边演唱品的销售组织能力。"

Market Gap

Limited revenue from concert merchandise in China.

In the Chinese concert market, there is a significant opportunity to enhance revenue through merchandise sales. Currently, the production quality and sales organization of concert merchandise, such as T-shirts, light sticks, and other memorabilia, are lacking compared to markets like Japan and Korea. Many fans resort to homemade merchandise since official offerings are insufficient. This gap results in lost revenue opportunities for concert organizers and artists. Without effective strategies to offer high-quality, appealing merchandise, the industry fails to capitalize on the full spending potential of concert-goers, which is particularly evident in idol concerts where merchandise can significantly exceed ticket sales in revenue.

Summary

The idea is to create a dedicated platform for concert merchandise sales that enables artists and organizers to effectively market and sell high-quality merchandise during and after concerts. This platform would focus on producing official merchandise that resonates with fans, including limited edition items, collectibles, and themed products that enhance the concert experience. By leveraging data analytics to understand fan preferences and optimizing the supply chain for timely delivery, this platform could significantly boost revenue for artists and organizers. The target audience would primarily be concert attendees and fans of artists, creating a new revenue stream that complements ticket sales.

Categorization

Business Model
Marketplace
Target Founder
Generalist
Difficulty
Medium
Time to Revenue
< 1 month
Initial Investment
$1,000-$10,000

Potential MRR (18-24 months)

Conservative
$1,000 - $3,000 MRR
Moderate (Most Likely)
$5,000 - $10,000 MRR
Optimistic
$15,000 - $30,000 MRR

* Estimates assume solo founder/bootstrap scenario with competent execution

Scores

Clarity
8/10
Novelty
7/10
Feasibility
7/10
Market Potential
8/10
Evidence
7/10
Overall
7.4/10
Found on October 2, 2025 • Analyzed on October 2, 2025 3:37 PM

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How should I validate this marketplace idea before building it?

2:34 PM

Great question! For a marketplace idea like this, I'd recommend starting with these validation steps:

  1. Customer interviews: Talk to Generalist to understand their pain points
  2. MVP approach: Build a simple landing page to test demand
  3. Competitor analysis: Research existing solutions and identify gaps

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2:35 PM

Yes, and what about the technical implementation? Should I build this myself or hire a team?

2:36 PM

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2:37 PM

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