Focus Finder Diagnostic Tool for Agencies

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Focus Finder Diagnostic Tool for Agencies

Inspired by a conversation on:

Sell With Authority

Sell With Authority

Align & Prescribe — The Second Brick in The Trust Architecture™

Host: Stephen Wessner

Timestamp: 00:04:23 - 00:05:18

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Direct Quote

"The focus finder gives your prospect and you a way to look at their business together and see the same thing."

Market Gap

Agencies struggle to align their understanding with client challenges.

Many digital agencies face the challenge of accurately diagnosing client issues due to a lack of structured dialogue. Without a way to visually align and engage prospects, agencies risk miscommunication, leading to proposals that do not resonate with client needs. This misalignment can cause friction in the sales process, resulting in lost opportunities. Traditional methods often rely on subjective opinions rather than shared understanding, which can lead to distrust. A solution that provides a clear, visual diagnostic tool can help bridge this gap, fostering a more collaborative approach to identifying and addressing client challenges.

Summary

The Focus Finder is a visual diagnostic tool designed specifically for agencies to facilitate alignment with their clients. By using this tool, agency teams can guide prospects through a structured conversation that helps both parties see the same issues clearly. This collaborative approach not only builds trust but also ensures that the solutions proposed are tailored to the actual needs of the client, rather than being based on assumptions. The tool encourages honesty and openness, allowing prospects to score their business challenges using a color-coded system that signifies their current state. By transforming subjective opinions into shared truths, agencies can enhance their sales processes and create stronger client relationships.

Categorization

Business Model
SaaS
Target Founder
Generalist
Difficulty
Medium
Time to Revenue
3-6 months
Initial Investment
$1,000 - $10,000

Potential MRR (18-24 months)

Conservative
$3,000 - $6,000 MRR
Moderate (Most Likely)
$10,000 - $20,000 MRR
Optimistic
$30,000 - $50,000 MRR

* Estimates assume solo founder/bootstrap scenario with competent execution

Scores

Clarity
8/10
Novelty
7/10
Feasibility
7/10
Market Potential
8/10
Evidence
8/10
Overall
7.6/10
Found on October 15, 2025 • Analyzed on October 15, 2023 9:10 AM

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How should I validate this saas idea before building it?

2:34 PM

Great question! For a saas idea like this, I'd recommend starting with these validation steps:

  1. Customer interviews: Talk to Generalist to understand their pain points
  2. MVP approach: Build a simple landing page to test demand
  3. Competitor analysis: Research existing solutions and identify gaps

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2:35 PM

Yes, and what about the technical implementation? Should I build this myself or hire a team?

2:36 PM

Based on your idea's complexity and 3-6 months, here's my recommendation:

Technical Strategy:

  • Start with no-code tools for rapid prototyping
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I can help you create a detailed technical roadmap and resource allocation plan...

2:37 PM

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Similar Ideas

Sales Process Alignment Framework

The Sales Process Alignment Framework is a structured approach that agencies can implement to streamline their sales conversations. This framework emphasizes transparency and collaboration, guiding both the agency and the client through the sales journey together. By incorporating tools like the Focus Finder and establishing clear phases in the sales process, agencies can ensure that every interaction is grounded in mutual understanding and alignment. This framework will help agencies articulate their value propositions more effectively and avoid the pitfalls of traditional sales pitches. Ultimately, the goal is to create a seamless transition from discovery to prescription, making the client feel engaged and valued throughout the process.