Sunk Cost Awareness Training Program

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Sunk Cost Awareness Training Program

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Direct Quote

"If I had nothing invested in this thing, would I still start this today?"

Market Gap

Entrepreneurs frequently cling to failing projects due to previous investments.

The sunk cost fallacy often traps entrepreneurs in unproductive or failing ventures because they find it difficult to abandon what they have already invested time, money, or effort into. This can lead to further losses and hinder their ability to pivot or innovate. A structured program that raises awareness about this fallacy and teaches entrepreneurs how to evaluate their projects based on current value rather than past investments can help them make more rational decisions and avoid unnecessary suffering.

Summary

This business idea involves creating a training program specifically focused on helping entrepreneurs recognize and combat the sunk cost fallacy. The program could include workshops, webinars, and interactive decision-making scenarios where participants learn to critically assess their investments and make decisions based on present value rather than past costs. This could be delivered as an online course or a corporate training module for startups and small businesses, fostering a culture of rational decision-making among entrepreneurs.

Categorization

Business Model
Content
Target Founder
Subject Matter Expert
Difficulty
Medium
Time to Revenue
1-3 months
Initial Investment
$1,000-$10,000

Potential MRR (18-24 months)

Conservative
$3,000 - $7,000 MRR
Moderate (Most Likely)
$15,000 - $25,000 MRR
Optimistic
$40,000 - $60,000 MRR

* Estimates assume solo founder/bootstrap scenario with competent execution

Scores

Clarity
9/10
Novelty
8/10
Feasibility
7/10
Market Potential
8/10
Evidence
8/10
Overall
8/10
Found on October 15, 2025 • Analyzed on October 15, 2025 8:15 AM

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