Trust-Based Marketing Certification Program

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Trust-Based Marketing Certification Program

Inspired by a conversation on:

Dan Kennedy's Magnetic Marketing Podcast

Dan Kennedy's Magnetic Marketing Podcast

Trust-Based Marketing Dos & Don’ts

Host: Dan Kennedy

Timestamp: 00:04:53 - 00:05:17

Listen to Episode • View Podcast • All Ideas from Dan Kennedy's Magnetic Marketing Podcast

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Direct Quote

"I'm concentrating exclusively on area-exclusive licenses for folks who might want to join forces with me and become a certified New School Selling trainer and consultant in their local marketplace."

Market Gap

Entrepreneurs lack structured training in trust-based marketing.

Many entrepreneurs struggle to effectively connect with clients in a manner that builds trust. The traditional sales tactics that focus on product features and benefits are becoming less effective in a more skeptical market. As a result, many salespeople lack the skills to foster genuine relationships with prospects. Current training programs often do not emphasize trust-building techniques, leaving entrepreneurs ill-equipped to navigate the modern sales landscape. Not addressing this issue can lead to lost sales opportunities and diminished customer loyalty.

Summary

The business idea is to create a certification program focused on trust-based marketing strategies. This program would train individuals to become certified trainers and consultants in their local markets, emphasizing relationship-building and trust over traditional sales tactics. The program could include online courses, workshops, and practical exercises designed to instill the principles of trust-based marketing. This would target entrepreneurs, sales professionals, and small business owners who are looking to enhance their sales strategies and build lasting relationships with clients. By formalizing the training and offering a certification, this program can create a network of trusted professionals who can apply these principles effectively.

Categorization

Business Model
Service
Target Founder
Subject Matter Expert
Difficulty
Medium
Time to Revenue
3-6 months
Initial Investment
$1,000-$10,000

Scores

Clarity
9/10
Novelty
7/10
Feasibility
8/10
Market Potential
8/10
Evidence
7/10
Overall
7.8/10
Found on September 12, 2025 • Analyzed on September 12, 2025 9:14 AM

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Similar Ideas

Trust-Building Marketing Toolkit

This business idea involves creating a comprehensive marketing toolkit designed to help businesses implement trust-building strategies. The toolkit could include templates, guides, and resources that focus on relationship-building and effective communication with clients. It could be offered as a digital product or subscription service, targeting small business owners and marketing professionals eager to enhance their marketing effectiveness. The toolkit would provide actionable steps to help users shift their marketing strategies, incorporating emotional intelligence and trust-based approaches. By equipping businesses with the right tools, they can better connect with customers and drive engagement.