Dan Kennedy's Magnetic Marketing Podcast
Latest Business Ideas
Service Experience Playbook / Course
Package Disney-inspired SOPs, scripts, checklists and micro-experiences into a digital product: an online course or downloadable playbook for small service businesses. The product would include granular scripts (arrival, greeting, handling objections), checklists (uniform standards, spare-uniform policy), sample pre-service gift templates, upsell conversation scripts, and role-play video demos. This transforms tacit Disney operational knowledge into a repeatable product that owners can implement without in-person consulting. Implementation: create modules (culture & safety messaging; arrival & greeting; line/queue entertainment analogs for waiting customers; upsell & reciprocity tactics; disaster/hurricane contingency templates), record short training videos, produce printable scripts and job checklists, and offer optional add-ons (done-for-you branded gift templates, phone-number-driven tracking). The course solves inconsistent execution and low trust in frontline teams, enabling businesses to raise price and conversion via consistent experiences. Tools: course platform (Teachable, Gumroad), video editing, printable templates, and optionally a private Slack/Discord for paid students. Target audience: solo owners and managers of field-service companies, restaurants, hospitality operators and small clinics.
From: A Disney Insider’s Look At Improving The Customer Experience
Local Ad-Inventories Arbitrage (Blank-Page Inserts)
This is a media-buying / local advertising service that identifies undervalued or overlooked physical ad inventory (e.g., blank wrap pages, hotel items, ticket folders, late-night TV slots) and buys it at below-market rates to run high-ROI direct-response ads for local clients. The episode gives a concrete case: buying previously blank newsprint used to wrap coupon packets for $900 for 50,000 inserts — far cheaper than standard display ads — and using that to distribute a full-color direct mail-style promotion. To implement, a founder scouts local print and physical inventory (newspaper wrap sheets, hotel collateral, airline or travel folder inserts, packing slips, lobby drop inserts), negotiates bulk buys with publishers/operators, produces a direct-response creative (coupon, offer, trackable CTA/phone number or landing page), and resells placements to small businesses or uses them to drive their own lead-gen. The problem solved is high local media CPMs and wasted physical inventory; the service enables very low-cost reach and measurable response. Tools/tactics mentioned: negotiate flat low pricing, pre-buy inventory, use full-color direct-response creative, track with unique phone numbers or promo codes. Target customers: local service businesses, restaurants, retailers and franchisees seeking inexpensive, high-volume local reach.
From: A Disney Insider’s Look At Improving The Customer Experience
Disney-style Service Consulting
This is a consulting/coaching offering where a practitioner with Disney resort experience teaches service businesses (plumbers, electricians, medical offices, in-home services, hospitality) to adopt Disney-level customer experience systems and monetize them. Implementation is delivered as on-site audits, staff training, scripted SOPs, secret-shops, and follow-up coaching. A founder would package an initial discovery + implementation engagement (e.g., 2-day audit + staff workshop + 90-day coaching retainer) and sell it to local and regional service providers that suffer from low trust and inconsistent frontline behavior. The problem solved is inconsistent customer experience, low trust, and weak ability to charge premium prices. By systematizing interactions (uniforms, pre-service gifts, scripted greetings, upsell scripts, safety messaging) businesses reduce complaints, raise average order value, and increase repeat/referral rates. Tactics mentioned in the episode that form core deliverables include scripting from arrival to exit, uniform standards, pre-cleaning gifts for reciprocity, and choreographed service flows. Tools to use: recorded training videos, printable SOPs/checklists, role-play templates, and optional CRM/appointment tools for follow-up. Ideal customers are owners of small-to-midsize field-service companies, hospitality operators, and medical practices seeking differentiation and pricing power.
From: A Disney Insider’s Look At Improving The Customer Experience
Digital Efficiency Consulting Service
This idea centers around launching a digital consulting service that helps small and medium-sized businesses optimize their operations during economic downturns, as emphasized throughout the podcast. The service would provide actionable, data-driven recommendations on reducing fixed costs, divesting non-core assets, and reallocating capital toward growth-driving, efficient operational areas. Using an online assessment tool or dashboard, businesses can input financial and operational data to receive tailored strategies that enhance cash flow and market share, particularly during economic winter seasons when survival prioritizes efficiency over expansion. The implementation can be approached by building a lean digital platform offering diagnostic tools, cost-reduction frameworks, and best practices gleaned from historical economic cycles and direct marketing insights. The service would work well as a subscription-based advisory tool or a one-time consulting engagement packaged with downloadable frameworks and video tutorials. Target customers are brick-and-mortar SMEs and digital entrepreneurs looking to streamline operations in cyclical downturns. Marketing efforts may focus on case studies and success stories that highlight improved operational efficiencies, enabling businesses to outpace competitors when the market recovers.
From: The Four-Season Economic Cycle (And What It Means For Your Business)
Demographic Trend Analytics Platform
This idea involves creating a SaaS-based analytics platform that aggregates government consumer expenditure data and demographic information to forecast market trends using the four-season economic cycle framework discussed in the podcast. The platform would ingest extensive historical data and apply predictive algorithms to forecast when different market segments are likely to boom or bust. By visualizing spending waves and demographic shifts, digital entrepreneurs can identify the ideal timing to launch products, pivot strategies, or enter new markets. The tool can include dashboards, trend reports, and alerts that distill complex economic cycles into actionable insights, making it valuable for marketers, investors, and small business owners planning for various economic conditions. Implementation would require a data infrastructure to collect and update public data, a team capable of building predictive models, and user interface design to present insights clearly. Target users include digital entrepreneurs, SME owners, and market strategists who need to align their product launches and advertising campaigns with anticipated economic cycles. The platform would be marketed via content marketing and thought leadership in economic forecasting circles, leveraging credibility derived from the historical analysis discussed in the episode.
From: The Four-Season Economic Cycle (And What It Means For Your Business)
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