Men's DIY Home Improvement Community

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Men's DIY Home Improvement Community

Inspired by a conversation on:

Simple Pin Podcast

Simple Pin Podcast

Where are the men on Pinterest?

Host: Kate Ahl

Timestamp: 00:02:12 - 00:02:41

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Feather Flow

Direct Quote

"We've been hearing that language since like 2017, 2018... where the men in my life using Pinterest?"

Market Gap

Men feel excluded from DIY and home improvement discussions.

As Pinterest has traditionally skewed towards female users, men often feel excluded from home improvement and DIY discussions that take place on the platform. This leads to a lack of representation and resources tailored to men's interests in these areas. The current content available may not resonate with them or address their specific needs and preferences, resulting in missed engagement opportunities. Men who are interested in DIY projects may struggle to find relatable content, leading to frustration and a feeling of being unwelcome in a space that could inspire their creativity. Solving this issue could help foster a more inclusive environment on Pinterest for all users.

Summary

Create a digital community specifically for men interested in DIY home improvement projects. This platform could feature tailored content, forums for discussion, and resources that cater to the interests of male users. It could also highlight successful male DIYers, provide project inspiration, and offer workshops or tutorials that appeal to this demographic. By doing so, the business would not only fill a gap in the current Pinterest ecosystem but also encourage more men to engage with the platform. The target audience would include men of various ages who are interested in home improvement, DIY projects, and related content. Strategies could include partnerships with brands like Home Depot for sponsorships and collaborative projects, as well as leveraging Pinterest to drive traffic and engagement.

Categorization

Business Model
Community
Target Founder
Generalist
Difficulty
Medium
Time to Revenue
6-12 months
Initial Investment
< $1,000

Scores

Clarity
8/10
Novelty
7/10
Feasibility
6/10
Market Potential
8/10
Evidence
7/10
Overall
7.2/10
Found on September 10, 2025 • Analyzed on September 10, 2025 3:22 AM

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How should I validate this community idea before building it?

2:34 PM

Great question! For a community idea like this, I'd recommend starting with these validation steps:

  1. Customer interviews: Talk to Generalist to understand their pain points
  2. MVP approach: Build a simple landing page to test demand
  3. Competitor analysis: Research existing solutions and identify gaps

Would you like me to help you create a specific validation plan for your medium difficulty idea?

2:35 PM

Yes, and what about the technical implementation? Should I build this myself or hire a team?

2:36 PM

Based on your idea's complexity and 6-12 months, here's my recommendation:

Technical Strategy:

  • Start with no-code tools for rapid prototyping
  • Consider your technical background and available < $1,000
  • Plan for scalability from day one

I can help you create a detailed technical roadmap and resource allocation plan...

2:37 PM

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Similar Ideas

Men's Wellness and Lifestyle Board

Create a dedicated Pinterest board or series of boards focused on men's wellness and lifestyle topics. This could include categories for fitness routines, mental health resources, parenting tips, and self-care strategies specifically tailored for men. The boards could feature curated content from various sources, including articles, infographics, and inspirational quotes. Collaborations with male influencers or experts in these fields could provide credibility and attract followers. This idea would not only fill a gap in Pinterest's existing content but also create a supportive space for men to explore and engage with wellness topics that resonate with them.