Simple Pin Podcast: Simple ways to boost your business using Pinterest

Pinterest Strategy Consultation Service

Market Gap: Businesses lack personalized guidance for effective Pinterest marketing.

A Pinterest strategy consultation service could be developed to help businesses effectively navigate their Pinterest marketing. This service would offer personalized consultations to assess a company's current strategies, analyze their data, and provide actionable steps to improve their performance on the platform. Clients could benefit from expert insights on content trends, analytics interpretation, and tailored strategy adjustments. The target audience would be small to medium-sized business owners who are actively using or considering using Pinterest as a marketing tool. The consultations could be offered as one-off sessions or packages, potentially leveraging tools like Microsoft Clarity for data-driven discussions.

From: Are you falling into this Pinterest marketing trap?

Pinterest Analytics Dashboard Tool

Market Gap: Users struggle to interpret Pinterest analytics effectively.

The idea is to develop a user-friendly Pinterest analytics dashboard tool that aggregates data from Pinterest and presents it in a simplified manner. This tool would help users identify key metrics such as saves, outbound clicks, and impressions, allowing for better decision-making. By integrating features like trend analysis and benchmarking against competitors, the dashboard could help users focus on high-value tasks instead of getting lost in data. The target audience for this tool would be small to medium-sized businesses and marketers who rely on Pinterest for driving traffic and engagement. The tool could utilize existing data APIs and offer a subscription model for continuous updates and insights.

From: Are you falling into this Pinterest marketing trap?

Pinterest Ads Workshop for Beginners

Market Gap: Many new advertisers struggle to understand how to effectively use Pinterest ads.

This idea involves creating an online workshop specifically designed for beginners looking to understand and utilize Pinterest ads effectively. The workshop would cover the basics of setting up ads, understanding different ad formats, and best practices for targeting and measuring success. By offering this as a paid course or as part of a subscription service, entrepreneurs can equip businesses with the knowledge they need to navigate Pinterest advertising. The target audience would be small business owners or marketers new to Pinterest ads, aiming to convert their interest into actionable skills. This workshop could also be paired with ongoing support in the form of a community or Q&A sessions.

From: Answering Your Questions about Pinterest

Pinterest Management Services for E-commerce

Market Gap: E-commerce businesses struggle to manage their Pinterest marketing effectively.

The idea is to offer comprehensive Pinterest management services tailored specifically for e-commerce businesses. This service would handle everything from creating engaging pins to managing boards, scheduling posts, and analyzing performance metrics. By offering different service tiers based on budgets, entrepreneurs can cater to a range of clients, from small startups to larger e-commerce brands. The target audience would be e-commerce businesses looking to leverage Pinterest for traffic without dedicating significant internal resources. The service can also include consulting to help businesses understand how Pinterest fits into their overall marketing strategy.

From: Answering Your Questions about Pinterest

Men's Wellness and Lifestyle Board

Market Gap: Men struggle to find wellness resources that resonate with them.

Create a dedicated Pinterest board or series of boards focused on men's wellness and lifestyle topics. This could include categories for fitness routines, mental health resources, parenting tips, and self-care strategies specifically tailored for men. The boards could feature curated content from various sources, including articles, infographics, and inspirational quotes. Collaborations with male influencers or experts in these fields could provide credibility and attract followers. This idea would not only fill a gap in Pinterest's existing content but also create a supportive space for men to explore and engage with wellness topics that resonate with them.

From: Where are the men on Pinterest?

Men's DIY Home Improvement Community

Market Gap: Men feel excluded from DIY and home improvement discussions.

Create a digital community specifically for men interested in DIY home improvement projects. This platform could feature tailored content, forums for discussion, and resources that cater to the interests of male users. It could also highlight successful male DIYers, provide project inspiration, and offer workshops or tutorials that appeal to this demographic. By doing so, the business would not only fill a gap in the current Pinterest ecosystem but also encourage more men to engage with the platform. The target audience would include men of various ages who are interested in home improvement, DIY projects, and related content. Strategies could include partnerships with brands like Home Depot for sponsorships and collaborative projects, as well as leveraging Pinterest to drive traffic and engagement.

From: Where are the men on Pinterest?

Pinterest Marketing Course for Men

Market Gap: Men lack resources tailored to them for Pinterest marketing.

Develop a comprehensive online course aimed at men looking to enhance their Pinterest marketing skills. The course would cover everything from the basics of setting up a Pinterest account to advanced strategies for increasing engagement and driving traffic. It could also include modules on understanding analytics, creating effective pins, and leveraging Pinterest for business growth. To attract participants, the course could feature success stories from male entrepreneurs who have successfully used Pinterest, along with community forums for discussion and support. This initiative would provide valuable resources for men and help them feel more confident in using Pinterest as a marketing tool.

From: Where are the men on Pinterest?

Interactive Pinterest Marketing Workshop Series

This idea focuses on creating a series of interactive workshops designed to teach businesses how to effectively use Pinterest as a marketing tool. The workshops could include live demonstrations of new features, case studies from successful brands, and interactive sessions where participants can ask questions and receive tailored advice. This format leverages the need for hands-on learning and could be marketed to small businesses and marketing professionals looking to enhance their skills. The workshops can be conducted virtually to minimize costs and maximize attendance. Additionally, follow-up resources and access to a community forum could be offered to support ongoing learning.

From: Must watch! {Pinterest Presents}

Pinterest Insights Subscription Service

The concept revolves around creating a subscription-based service that provides in-depth insights and analysis on Pinterest user behaviors and trends. This service would cater to businesses and marketers who are utilizing Pinterest for their marketing strategies but lack the time or resources to analyze the data themselves. The service could offer monthly reports, analysis on user engagement, and recommendations for optimizing marketing strategies based on the latest Pinterest trends. Tools like data visualization software and analytics platforms could be utilized to deliver this information in a digestible format. The target audience would include small to medium-sized businesses and marketing agencies that rely on Pinterest for lead generation and brand exposure.

From: Must watch! {Pinterest Presents}

Visual Search Integration Tool

Create a tool that enables e-commerce platforms to integrate visual search capabilities, allowing users to find products through images rather than text-based queries. This tool would enhance user experience by simplifying the search process, thereby increasing engagement and conversion rates. This solution is particularly relevant for online retailers who wish to leverage visual search trends similar to those seen on Pinterest. The implementation could involve collaborating with AI developers to utilize image recognition technology and ensuring compatibility with various e-commerce platforms, making it easier for businesses to adopt.

From: Q2 2025 Pinterest Investor Report