B2B Marketing Strategy Re-evaluation Workshops

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B2B Marketing Strategy Re-evaluation Workshops

Inspired by a conversation on:

The Exit Five CMO Podcast

The Exit Five CMO Podcast

#48: B2B marketing heading into 2023, growing your career in a down economy, continuing to bet on LinkedIn organic & more with John Short (Founder & CEO Compound Growth Marketing)

Host: Dave Gerhardt

Timestamp: 00:11:12 - 00:12:15

Listen to Episode • View Podcast • All Ideas from The Exit Five CMO Podcast

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Feather Flow

Direct Quote

"What can we fundamentally change in our company? Can we change the go-to-market model?"

Market Gap

Companies need guidance on adapting their marketing strategies for current economic conditions.

In times of economic uncertainty, many companies find it challenging to adapt their marketing strategies effectively. There is often a lack of clarity on how to pivot marketing efforts or re-evaluate existing models to align with the changing landscape. This can lead to stagnation, missed opportunities, and a failure to connect with the target audience in meaningful ways. Additionally, without a structured approach to strategic re-evaluation, companies risk losing their competitive edge and failing to capitalize on emerging trends. As organizations look for ways to innovate and optimize their marketing efforts, the demand for expert-led workshops focusing on strategic re-evaluation becomes increasingly important.

Summary

This idea focuses on creating workshops aimed at helping B2B companies re-evaluate their marketing strategies in light of current economic challenges. These workshops would involve expert facilitators who guide teams through exercises to assess their existing models, identify areas for improvement, and explore new go-to-market strategies. The sessions could cover topics such as customer engagement, content marketing, and leveraging technology. The target audience includes marketing teams in B2B companies looking to adapt and innovate in uncertain times. This service addresses the need for structured guidance and actionable insights to help companies pivot effectively.

Categorization

Business Model
Service
Target Founder
Subject Matter Expert
Difficulty
Medium
Time to Revenue
1-3 months
Initial Investment
$100-$1,000

Potential MRR (18-24 months)

Conservative
$2,000 - $5,000 MRR
Moderate (Most Likely)
$8,000 - $15,000 MRR
Optimistic
$20,000 - $35,000 MRR

* Estimates assume solo founder/bootstrap scenario with competent execution

Scores

Clarity
8/10
Novelty
8/10
Feasibility
7/10
Market Potential
9/10
Evidence
8/10
Overall
7.8/10
Found on September 21, 2025 • Analyzed on September 21, 2023 7:23 AM

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