Privacy-Focused Social Network
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Privacy-Focused Social Network

Inspired by a conversation on:

App Marketing by App Masters

App Marketing by App Masters

How MeWe Grew to 20M As A Privacy-First Social Media App

Host: Steve Young

Timestamp: 11:10 - 12:07

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Direct Quote

"I launched a beta project in 2011, 2012. We launched the company in 2016 called MeWe. M-E-W-E. Me and we."

Summary

The idea is to create a privacy-first social networking platform that emphasizes user control over data and communication. MeWe serves as an example of this concept, having grown to 20 million users by promoting itself as a safe alternative to mainstream social media. Entrepreneurs can implement this idea by developing a platform that does not manipulate user data or use algorithms to control what users see. Instead, the platform could focus on building a community where users can connect authentically without concerns about privacy violations. Key strategies could include implementing a freemium model, utilizing subscription services for premium features, and ensuring transparency in data handling practices. The target audience would include privacy-conscious individuals and communities looking for alternatives to traditional social media. Entrepreneurs would need to invest in user experience design to ensure a seamless onboarding process and community engagement features.

Categorization

Business Model
Platform
Target Founder
Generalist
Difficulty
High
Time to Revenue
6-12 months
Initial Investment
> $10,000

Scores

Clarity
8/10
Novelty
9/10
Feasibility
6/10
Market Potential
8/10
Evidence
7/10
Overall
7.6/10
Found on August 30, 2025 • Analyzed on August 30, 2025 2:57 PM

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How should I validate this platform idea before building it?

2:34 PM

Great question! For a platform idea like this, I'd recommend starting with these validation steps:

  1. Customer interviews: Talk to Generalist to understand their pain points
  2. MVP approach: Build a simple landing page to test demand
  3. Competitor analysis: Research existing solutions and identify gaps

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2:35 PM

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