Content Education and Coaching Platform

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Content Education and Coaching Platform

Inspired by a conversation on:

Social Media Marketing Podcast

Social Media Marketing Podcast

Earning Trust: A Method for More Sales

Host: Michael Stelzner

Timestamp: 32:24 - 32:45

Listen to Episode • View Podcast • All Ideas from Social Media Marketing Podcast

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Feather Flow

Direct Quote

"You're giving them information that says like, look, I know what I'm talking about."

Market Gap

Lack of educational resources for first-time buyers.

In many industries, first-time buyers lack the knowledge necessary to make informed purchasing decisions. This gap in understanding can lead to hesitancy and a lack of trust, ultimately affecting sales. Brands often find it challenging to create educational content that effectively communicates the value of their offerings in a way that resonates with potential customers. Current approaches to education may not adequately address the specific questions or concerns of first-time buyers, resulting in missed opportunities to build trust and drive sales. As consumers increasingly seek to understand products and services before buying, the demand for comprehensive educational resources is growing.

Summary

This business idea centers on creating a content education and coaching platform that helps brands deliver valuable educational resources to their customers. The platform would provide tutorials, webinars, and coaching sessions tailored to specific industries or products, helping first-time buyers understand how to evaluate options and make informed decisions. Brands could use this platform to host their educational content, engage with customers, and build trust through knowledge sharing. Target audiences include industries with complex products, such as finance, software, and health. By adopting the educational approach discussed by Melanie Diesel, this platform would empower brands to educate their customers effectively.

Categorization

Business Model
Content
Target Founder
Subject Matter Expert
Difficulty
Medium
Time to Revenue
3-6 months
Initial Investment
$1,000-$10,000

Potential MRR (18-24 months)

Conservative
$4,000 - $8,000 MRR
Moderate (Most Likely)
$20,000 - $40,000 MRR
Optimistic
$50,000 - $90,000 MRR

* Estimates assume solo founder/bootstrap scenario with competent execution

Scores

Clarity
9/10
Novelty
6/10
Feasibility
7/10
Market Potential
9/10
Evidence
8/10
Overall
7.8/10
Found on October 5, 2025 • Analyzed on October 5, 2023 3:22 PM

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How should I validate this content idea before building it?

2:34 PM

Great question! For a content idea like this, I'd recommend starting with these validation steps:

  1. Customer interviews: Talk to Subject Matter Expert to understand their pain points
  2. MVP approach: Build a simple landing page to test demand
  3. Competitor analysis: Research existing solutions and identify gaps

Would you like me to help you create a specific validation plan for your medium difficulty idea?

2:35 PM

Yes, and what about the technical implementation? Should I build this myself or hire a team?

2:36 PM

Based on your idea's complexity and 3-6 months, here's my recommendation:

Technical Strategy:

  • Start with no-code tools for rapid prototyping
  • Consider your technical background and available $1,000-$10,000
  • Plan for scalability from day one

I can help you create a detailed technical roadmap and resource allocation plan...

2:37 PM

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