Social Proof Collection Platform

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Social Proof Collection Platform

Inspired by a conversation on:

The Exit Five CMO Podcast

The Exit Five CMO Podcast

Research-First CRO: How Data Leads to Better Marketing Decisions with Haley Carpenter

Host: Dave Gerhardt

Timestamp: 00:42:42 - 00:43:00

Listen to Episode • View Podcast • All Ideas from The Exit Five CMO Podcast

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Feather Flow

Direct Quote

"There's all kinds of platforms... just go talk to customers, do a survey, offer an incentive."

Market Gap

B2B companies often lack effective social proof.

In the competitive landscape of B2B marketing, companies frequently overlook the importance of social proof, which can significantly impact credibility and conversion rates. Many B2B companies have not prioritized collecting testimonials, case studies, or reviews from their customers. This lack of social proof can lead to skepticism among potential clients, causing them to hesitate before making purchasing decisions. With the rise of digital marketing and the ease of access to information, customers are now more discerning and seek validation from their peers before engaging with a brand. Thus, without strong social proof, B2B companies risk losing potential sales.

Summary

Create a platform that simplifies the process of collecting and displaying social proof for B2B companies. The platform would enable businesses to send requests for testimonials or reviews to their customers via customizable templates and could incentivize participation with rewards. It would also offer features for showcasing this social proof effectively on their websites and marketing materials. By making it easier for companies to gather and leverage social proof, the platform would help build trust and credibility, ultimately driving higher conversion rates and customer engagement.

Categorization

Business Model
SaaS
Target Founder
Generalist
Difficulty
Low
Time to Revenue
1-3 months
Initial Investment
< $100

Potential MRR (18-24 months)

Conservative
$2,000 - $5,000 MRR
Moderate (Most Likely)
$5,000 - $10,000 MRR
Optimistic
$10,000 - $20,000 MRR

* Estimates assume solo founder/bootstrap scenario with competent execution

Scores

Clarity
8/10
Novelty
7/10
Feasibility
8/10
Market Potential
9/10
Evidence
8/10
Overall
7.6/10
Found on September 15, 2025 • Analyzed on September 15, 2025 8:15 AM

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How should I validate this saas idea before building it?

2:34 PM

Great question! For a saas idea like this, I'd recommend starting with these validation steps:

  1. Customer interviews: Talk to Generalist to understand their pain points
  2. MVP approach: Build a simple landing page to test demand
  3. Competitor analysis: Research existing solutions and identify gaps

Would you like me to help you create a specific validation plan for your low difficulty idea?

2:35 PM

Yes, and what about the technical implementation? Should I build this myself or hire a team?

2:36 PM

Based on your idea's complexity and 1-3 months, here's my recommendation:

Technical Strategy:

  • Start with no-code tools for rapid prototyping
  • Consider your technical background and available < $100
  • Plan for scalability from day one

I can help you create a detailed technical roadmap and resource allocation plan...

2:37 PM

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